RENT in Cuba

Closes March 2015
Bertolt Brecht Cultural Center

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ROBERT NEDERLANDER, JR. is a third generation member of the Nederlander family, one of the great dynasties of the American theatre. He is the founder and President of Nederlander Worldwide Entertainment, which manages theatres and presents Broadway productions in emerging international markets, as well as produces international productions for Broadway and elsewhere in the United States.

In 2005 Mr. Nederlander established the first foreign joint venture in the Chinese performance industry. Since then he has cooperated with numerous Chinese entertainment organizations in theatre management, show production and education initiatives. In 2007, Mr. Nederlander presented 42nd Street, the first Broadway show to tour in cities across China. Other shows presented in China by Mr. Nederlander include West Side Story, Elton John and Tim Rice's Aida, LUMA, Fame-The Musical and Broadway Rox.

In 2009 Mr. Nederlander established the 'China on Broadway' initiative to bring the best of Chinese culture to Broadway audiences in New York City and across North America. Mr. Nederlander presented Soul of Shaolin, the first Chinese production to appear on Broadway, at the Marquis Theater. In celebration of the opening of Soul of Shaolin, both the Mayor of New York City and the Governor of New York State proclaimed January 15 as 'China On Broadway Day'. Prior to Soul of Shaolin, Mr. Nederlander presented The Dream of the Red Chamber, a "cultural exchange gift" from the city of Shanghai to the city of New York, at Lincoln Center's Rose Hall.

In 2010, in partnership with China's Ministry of Culture, Mr. Nederlander created the The Cultural Trade & Industry Exchange Program, an annual 6-day program in New York City. Now in its fourth year, the program is designed to introduce Chinese cultural officials and cultural industry professionals to all facets of the Broadway industry. Nederlander is in the process of establishing an Arts Management degree program with a prominent American University, designed for Chinese and other international students, scheduled to debut in the spring 2015.

In 2013, Mr. Nederlander entered into an agreement to manage the 2,000 seats Qinhuang Grand Theatre and executive produce the Legend of Emperor Qin, located adjacent to the Terra Cotta Warriors site in Xi'an, China.

Other international initiatives include a partnership with Zorlu Property Group, one of the most widely established conglomerates in Turkey and Europe, to manage and operate Turkey's largest performing arts center. Located in the heart of Istanbul the Zorlu Center Performing Arts Center consists of two theatres (one seating 2,300, the other 770) on 50,000 square meters construction area.

Mr. Nederlander holds a degree in Economics and Computer Science from the University of Michigan, a J.D. from the University of Michigan Law School, and an Honorary Doctor of Fine Arts from Five Towns College. Mr. Nederlander is a member of the Board of Directors of the University of Michigan Alumni Association, a member of the League of American Theatres and Producers, the Council on Foreign Relations, the Board of Trustees of the Usdan Center for the Creative and Performing Arts, the National Committee on United States-China Relations, and is a guest lecturer for Harvard University's China Public Policy Program.

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Cuban National Council of Performing Arts Nederlander Worldwide Entertainment Hotel National Cuba

Copyright © 2015, Nederlander Worldwide Entertainment, LLC, All Rights Reserved. Site design: Toby Simkin

Robert Nederlander, Jr. and Nederlander Worldwide Entertainment (NWE) ( announced today a new production of RENT to be mounted in Havana, Cuba. The production will open December 24, 2014 at the Bertolt Brecht Theatre in Havana for a planned three-month run. This Spanish language production is being produced in partnership with the Cuban National Council of Performing Arts, and will be the first Broadway musical with a full cast, musicians and first-class production elements produced in the nation of Cuba in over 50 years. The new production is part of Nederlander Worldwide Entertainment’s ongoing mission to bring Broadway musicals to new and emerging markets around the globe. Following the popular success of the Nederlander Worldwide production of Broadway Ambassadors—a concert featuring Norm Lewis, Capathia Jenkins, Rob Evan and Luba Mason performing classics from the Broadway songbook—at the Havana Theatre Festival in 2011, NWE was invited by the Cuban Ministry of Culture to present an authentic Broadway musical to Cuban audiences, featuring aspiring Cuban actors and musicians. The production joins leading Broadway creative team members with their Cuban counterparts and is a true collaboration and cultural exchange between the Broadway and Cuban cultural communities. The Broadway creative team is led by Andy Señor, Jr., who will direct a company of 15 Cuban actors. Mr. Señor, a leading member of Broadway’s Cuban American community, has a long RENT pedigree, first starring as “Angel” in RENT on Broadway and later as a protégé of original RENT director Michael Greif, including assistant directing the Off-Broadway production, and later directing productions of RENT in multiple markets around the world. The Havana, Cuba production of RENT will also feature choreography by Marcus Paul James (who appeared in RENT on Broadway including the 2008 final performance film; Motown: The Musical) based on original Broadway choreography by Marlies Yearby, musical direction by Emmanuel Schvartzman (On Your Feet), sound design by Michael Catalan, and costume design by Angela Wendt (RENT original production). Thom Schilling is production manager. Gisela Gonzalez, president of the Cuban National Council of Performing Arts, said: “This production will be a paramount step for musical theater in Cuba. We will have the possibility of combining Cuban talent with the long time history of Broadway as a form of art. This collaboration in the field of theater will bring us together and we hope that we are going to come up with an authentic and high quality product that leads us into future joint projects.” Said Robert Nederlander, Jr., “For over 102 years, the Nederlander family has been a leader and innovator in the Broadway and live performance industry in the United States and around the world. It has been a great pleasure to work with the Cuban National Council of Performing Arts and their extremely talented artists, musicians and technicians in Havana. We are honored to serve as a bridge between the Cuban cultural and Broadway communities and to bring the best of Broadway to Cuban audiences.” Director Andy Señor, Jr. made his professional debut in the Tony Award winning musical RENT as "Angel," playing the role on Broadway, London’s West End, and US National and International Tours. Later he became the Assistant Director to Michael Greif on the RENT revival Off Broadway, and went on to re-stage the production in Tokyo, Japan. He holds a BFA in Theatre from Florida International University and further trained at the Public Theatre Shakespeare LAB where he appeared in All’s Well That Ends Well at the PUBLIC Theatre. Recently, he worked with Jeffrey Seller as assistant director on the new musical FLY at Dallas Theatre Center and is currently Associate Director to Jerry Mitchell on the Broadway musical, On Your Feet. He is the Artistic Director of the District Stage Company in Miami. Nederlander Worldwide Entertainment, LLC, founded and managed by Robert Nederlander, Jr., a third generation member of the Nederlander entertainment family, manages theatres and presents Broadway productions in emerging international markets, produces international productions for Broadway and elsewhere around the world, and undertakes cultural educational initiatives. NWE’s expertise covers the gamut of theatre management and operations, along with all facets of live entertainment, including ticketing, management, promotion, marketing, and advertising. In November 2011, Mr. Nederlander presented Broadway Ambassadors in Havana as part of the 14th Annual Havana Theatre Festival, the first Broadway style presentation from the United States to take place in Cuba in over 50 years.

TOBY SIMKIN is a broadway theatrical producer with over 32 years award-winning experience and proven track record in production & marketing of commercial theatre. Multiple Tony® & Olivier award-winning Broadway & West End shows, along with international show tours & events. Additionally, an award-winning internet pioneer, Toby is credited with leading the Broadway theatre industry into cyberspace in the early 1990s. Toby Simkin (沈途彬) chairs his own corporations in the USA and China, is Senior Executive V.P. of Nederlander Worldwide Entertainment, and producer of the award-winning Chinese motion picture, Three Grams of Dream.


Nederlander Worldwide Entertainment Cuban National Council of Performing Arts